My 360 Learnings

Why E-learning Makes Sense In India

In old days, Gurus would recite information to their Shishyas and they were expected to remember it. Later, the human civilisation found a better way and started writing scriptures. These texts made remembering things easier. With the advent of print technology, we started printing books which had pictures and text. Today, e-learning tools on tablets, smart classes are going to set new benchmarks in this legacy of learning.

E-learning is the use of electronic media and Information and Communication Technologies (ICT) in education. It includes usage media that deliver text, audio, images, animation, and streaming video. Tools such as tablets, satellite TV, CD-ROM, and computer-based learning, as well as local intranet/extranet and web-based learning are employed. Smart classes refer to classrooms equipped with E-learning tools.

According to a report by Docebo, Asia is the fastest growing e-learning market driven by India and China. The content market is expected to grow at a CAGR of 18.4 per cent from FY 2014 to FY 2018.

Government Initiatives

The strong government initiatives to push student enrolments in primary and higher education and distance learning will keep propelling market expansion at an ever-increasing rate. The rapid adoption of mobile and tablet technology is going to play a major role in the way the entire digital learning experience is valued and consumed.
Government aided many college students to get a tablet at subsidised rates for quality education as a part of National Mission on Education through Information and Communication Technology (NMEICT). NMEICT is a Centrally Sponsored Scheme to use ICT in teaching and learning process for the benefit of all the students in Higher Education Institutions.

Ever-growing Education Sector

The market size of the Indian Education industry aggregated to Rs 3,833.1 million during FY2013 according to Care research. According to a report by ENY, higher education sector in India is expected to witness a growth of 18 per cent CAGR till 2020. At present, the sector witnesses spends of more than Rs 46,200 crore which is estimated to grow over Rs 232,500 crore in 10 years.

The government’s key objectives include using IT to create an access for the lower strata of the society towards education and growth of Massively Open Online Courses (MOOC).This has resulted in a new model for education and has presented infinite possibilities for adoption of e-learning platforms in primary and secondary education to empower the economically weaker segments. The device manufactures need to jump in with customised solutions on devices like tablets that can facilitate the whole process.

Increasing Tablet Penetration In Education Sector

There has been an increase in adoption of tablets in education sector according to IDC report. The education institutes are using it for a holistic learning experience through rich content.

A report by IIM Bangalore stated that tablets are being adopted in schools to read e-books. Many early adopter schools are using tablets to conduct electronic tests via tablets. This enables teachers to devote more time on teaching students without the hassle of correcting a number of test papers. As tablets also are coming up with pre-loaded reference materials, audio and video books, they are being used as primary study material.Tablets are also enabling students to get additional information via the internet which compliments their studies.

Overall, the total tablet adoption in India stands at 439 million units according to KPCB report.

Availability of E-Learning content

India has the largest number of technology and multimedia professionals in the world. According to NASSCOM, the trade association of Indian IT and IT-enabled services industry, the country adds more than three million professionals every year. This is one of the main reasons why e-learning content is readily available in India.

The content market is expected to grow at a CAGR of 18.4 per cent from FY 2014-FY 2018 according to Docebo report.
Moreover, India is also becoming the hub of E-learning content outsourcing.According to Bersin by Deloitte, an online course development project may cost 20-40 per cent less in India. This is arguably the most important reason why many companies outsource their E-Learning projects to India.

To summarise, India has immense potential to become a mature market for e-learning content & solutions. Government initiatives, increasing tablet penetration, growing education sector, high adoption and continuous inflow of e-learning projects are some very reliable indicators of good growth for this market. All stakeholders need to come on board together and most importantly, device manufactures need to sync up with content developers and government initiatives to provide customised solutions.

The author is co-founder and director of LAVA International – See more at: